Full SEO Strategy Guide

Push the homepage from position 31 into the top 10 for 'landscaping basingstoke'

The homepage earns 87% of all clicks (285 of 327) from 62,501 impressions but sits at pos 30.6. 'landscaping basingstoke' already ranks pos 11.3 with a strong 5.87% CTR - breaking into the top 5 would multiply traffic. Highest-impact action on the site.

Rescue the driveway cluster: 6,594 impressions, 1 click

Driveways (3,376 impressions, pos 50.8), Resin Driveways (1,865, pos 42.8) and Block Paving (1,353, pos 57.1) are indexed but far too deep to earn clicks. Add real depth - costs, process, sub-base detail, planning notes, FAQs and before/after galleries - and link them from Hard Landscaping.

Fix the Gardening page targeting (pos 49 on its own keyword)

'gardeners basingstoke' ranks pos 7.1 and 'gardening services basingstoke' pos 7.3 sitewide, yet /gardening-basingstoke itself sits at pos 49 with 810 impressions. Rewrite headings and copy to own 'gardeners basingstoke', 'garden services basingstoke' (425 impressions) and 'garden maintenance basingstoke' (274).

Rewrite desktop title tags & meta descriptions to lift CTR

Desktop takes 58,031 impressions (73% of the total) but returns just 121 clicks at 0.21% CTR. Benefit-led titles with the location can raise clicks without any ranking change.

Redirect the legacy WordPress URLs still holding authority

/gardeners-basingstoke/, /book-a-quote/, /fencing-companies-basingstoke/ and /fencing-boundaries/ (pos 6.3) are still indexed with no app equivalent. 301 them to the matching app pages so their signals consolidate instead of leaking.

Consolidate the two planning-permission posts

The 2025 WP URL pulls 12 clicks from 2,175 impressions at pos 10.6; the app's 2026 version has 10 impressions at pos 7.6. Redirect the old URL to the 2026 post so all the authority lands on one page.

Deepen the Turf page (4,015 impressions, pos 34)

Turf is the strongest non-homepage demand on the site but ranks pos 34. 'turf laying services' and 'lawn laying near me' both appear in the data. Add pricing, aftercare, seasonal timing and link the turf blog and lawn guides.

Internally link the lawn guide cluster from Lawn Repair and Turf

Eight lawn guides are indexed but generate 0 clicks - moss killer (134 impressions, pos 52), bald patches (pos 18.5), why is my lawn dying (pos 12.6). They have no meaningful internal links, so they can't climb.

Rebuild Hard Landscaping as a proper hub page

Position slipped from 47 to 54.3 on 1,125 impressions with zero clicks. It should introduce and link to Patios, Driveways, Block Paving, Resin, Fencing and Garden Walls with descriptive anchors.

Push Kingsclere and Tadley location pages onto page 1

Kingsclere already ranks pos 20.4 and Tadley pos 23.7 on 940 impressions - the two closest location pages. Add local soil/terrain detail, projects and internal links from the homepage service sections.

Build a Garden Design Basingstoke page

'garden designer basingstoke' (182 impressions, pos 5.1), 'landscape designer basingstoke' (133, pos 3.4) and 'garden design' (pos 1.25) all show demand, but /garden-design-basingstoke currently redirects to the homepage with no dedicated content.

Re-promote the heatwave lawn post next summer

It ranks pos 6.7 already but only picked up 29 impressions in a short seasonal window. Refresh and link it ahead of next dry spell.

Keep ignoring non-UK impressions

UK delivers 319 of 327 clicks. US (993 impressions), Germany (268) and India (261) convert at 0% - no action needed, but don't let broad non-local content chase them.

Descriptive, keyword-rich alt text across all gallery images

Aids image search and accessibility. Many gallery images still use generic alt text.

Submit an XML sitemap & confirm robots.txt

Ensures every page - especially the newer guides and village pages - is discovered promptly.

Garden Design Basingstoke page

'garden designer basingstoke' 182 impressions pos 5.1, 'landscape designer basingstoke' pos 3.4, 'garden design' pos 1.25. The URL currently redirects to the homepage with no dedicated content.

Garden Maintenance Basingstoke page

'garden maintenance basingstoke' 274 impressions pos 14.1 and 'garden services basingstoke' 425 impressions pos 8.4 - real demand with no page owning it.

Hedge Cutting / Trimming Basingstoke page

Hedge queries continue to rank on thin coverage with no dedicated page. Straightforward addition to the soft landscaping cluster.

Pond Maintenance Basingstoke page

Previously ranked pos 28 on the WP site and has now dropped out of the index entirely. Rebuilding it recovers a whole service cluster.

Grass Cutting / Lawn Mowing Basingstoke page

Mowing and grass-cutting queries appear across the export but are absorbed by the Gardening page, which itself ranks pos 49.

Landscaping Supplies content

'basingstoke landscaping supplies' shows 194 impressions at pos 10.1 - a short materials section could capture research intent.

More location pages (Whitchurch, Sherborne St John, Basing View)

Kingsclere pos 20 and Tadley pos 24 prove the format works. Expand to remaining surrounding villages.